文件列表76
- 07 Optimizing Your Ads01 Learning rules and guidelines for great ads.mov 83.3 MB
- 09 Understanding the Auction and Quality Score04 Addressing Quality Score issues.mov 79.85 MB
- 08 Researching Keywords04 Evaluating a keyword.mov 78.41 MB
- 01 Getting to Know AdWords05 Learning terms and definitions.mov 70.37 MB
- 08 Researching Keywords02 Understanding keyword match types.mov 69 MB
- 09 Understanding the Auction and Quality Score01 Understanding how the auction works.mov 63.85 MB
- 07 Optimizing Your Ads03 Writing great ads.mov 62.87 MB
- 04 Starting Your First Campaign01 Organizing campaigns and ad groups in your account.mov 62.22 MB
- 02 Getting Started01 Exploring where ads show up.mov 60.59 MB
- 01 Getting to Know AdWords04 Defining supported ad types.mov 58.87 MB
- 14 Optimizing for Conversions01 Defining your goals and measuring ROI.mov 56.16 MB
- 07 Optimizing Your Ads04 Using dynamic keyword insertion (DKI).mov 55.27 MB
- 13 Optimizing for Traffic04 Getting more clicks with bids.mov 55.17 MB
- 09 Understanding the Auction and Quality Score02 Understanding Quality Score.mov 53.42 MB
- 16 Troubleshooting02 Diagnosing keyword problems.mov 52.79 MB
- 07 Optimizing Your Ads05 Testing your ads with a split test.mov 50.68 MB
- 01 Getting to Know AdWords06 Knowing advertiser requirements.mov 50.31 MB
- 08 Researching Keywords06 Creating ad groups from keyword research.mov 49.19 MB
- 13 Optimizing for Traffic03 Widening the net with keywords.mov 48.61 MB
- 08 Researching Keywords03 Including negative keywords.mov 47.39 MB
- 06 Creating Your First Ad Group01 Structuring ad groups in your campaign.mov 46.15 MB
- 01 Getting to Know AdWords03 Valuing the benefits of AdWords.mov 44.36 MB
- 10 Using the Google Display Network01 Learning about the Google Display Network (GDN).mov 44.34 MB
- 11 Tracking Ad Performance05 Integrating Google Analytics with AdWords.mov 40.37 MB
- 08 Researching Keywords01 Valuing keyword research.mov 38.97 MB
- 10 Using the Google Display Network04 Understanding CPM bidding.mov 38.71 MB
- 12 Understanding Landing Pages01 Keeping people from clicking the Back button.mov 38.46 MB
- 01 Getting to Know AdWords02 Understanding pay-per-click advertising.mov 37.09 MB
- 01 Getting to Know AdWords01 Dissecting online advertising.mov 35.97 MB
- 12 Understanding Landing Pages02 Understanding how landing pages affect Quality Score.mov 35.4 MB
- 15 Working Offline with AdWords Editor01 Understanding AdWords Editor.mov 34.81 MB
- 12 Understanding Landing Pages03 Testing landing pages with Website Optimizer.mov 34.17 MB
- 11 Tracking Ad Performance02 Understanding Conversion Tracking.mov 33.68 MB
- 13 Optimizing for Traffic01 Understanding reach and market share.mov 32.2 MB
- 02 Getting Started02 Understanding the structure.mov 29.72 MB
- 11 Tracking Ad Performance01 Understanding conversion types.mov 29.14 MB
- 17 ConclusionGoodbye.mov 22.59 MB
- 15 Working Offline with AdWords Editor02 Using AdWords Editor.mov 21.75 MB
- 07 Optimizing Your Ads02 Learning rules for image ads.mov 19.24 MB
- 00 Introduction02 Getting the most from this course.mov 17.63 MB
- 08 Researching Keywords05 Using the Keyword tool.mov 16.29 MB
- 00 Introduction01 Welcome.mov 15.65 MB
- 04 Starting Your First Campaign02 Exploring the Campaigns tab.mov 13.45 MB
- 14 Optimizing for Conversions02 Understanding conversion metrics and using the Conversion Optimizer.mov 12.96 MB
- 05 Customizing Your Campaign Settings01 Targeting by location and language.mov 10.39 MB
- 10 Using the Google Display Network06 Remarketing with audiences.mov 10.23 MB
- 06 Creating Your First Ad Group03 Creating image ads and using the display ad builder.mov 10.08 MB
- 05 Customizing Your Campaign Settings03 Understanding bidding options and setting a budget.mov 10.03 MB
- 06 Creating Your First Ad Group06 Bidding at the keyword and ad group levels.mov 9.23 MB
- 10 Using the Google Display Network05 Using the Site and Category Exclusion feature.mov 9.01 MB
